The Keyword Golden Ratio (KGR) is a data-driven hack for identifying long-tail keywords with low competition and high opportunity. It’s perfect for new websites or niche blogs that need quick wins on Google.
What is the Keyword Golden Ratio?
The Keyword Golden Ratio is a formula developed by Doug Cunnington. It helps uncover under-the-radar keywords that people search for, but few pages are optimized around. The result? You rank fast, even with a brand new site.
The Formula
KGR = (Number of Google results with the keyword in title) / (Monthly search volume)The Rule
- KGR < 0.25 = Publish immediately. You can rank in the top 50 within days.
- 0.25 < KGR < 1 = Proceed with caution. Some competition.
- KGR > 1 = Too competitive. Skip it unless you’re building authority.
How to Calculate KGR (Step-by-Step)
1. Find Long-Tail Keywords
Use tools like:
- Ahrefs
- Ubersuggest
- Keyword Sheeter
- AnswerThePublic
Look for search terms with less than 250 monthly searches.
2. Check Title Competition
Search in Google with this exact match format:
allintitle:your keyword phraseNote the number of results.
3. Divide Title Results by Search Volume
For example:
allintitle:"best bluetooth shower speaker"= 15 results- Monthly search volume = 100
- KGR = 15 / 100 = 0.15 → Publish it now
When Does KGR Work Best?
- New websites with no authority
- Niche blogs targeting informational content
- Affiliate sites trying to monetize fast
- SEO experiments and topical hubs
The Brutal Truth
KGR works — but only if you:
- Write better content than existing top results
- Actually match the search intent
- Avoid keyword stuffing
- Don’t game the system. Google catches on fast.
Bonus Tips
- Use KGR for FAQ and blog subheadings
- Stack multiple KGR posts for topical relevance
- Recalculate KGR every 3–6 months as SERPs change
Final Verdict
If you’re an SEO underdog or building from scratch, KGR is a secret weapon. Don’t abuse it. Respect it. Use it to prove to Google that your content deserves visibility.
Need help finding and ranking for KGR keywords? Work with Centinela Rank and get brutally effective SEO that performs.